王恩哥短暂地做过几年北大校长。据说他跟新生训话时讲了这十句话,给新生指明了人生规划的方向! 这十个“两个”很中肯!
第一句 结交“两个朋友”: 一个是运动场,一个是图书馆 不断地“充电”、“蓄电”、“放电” 第二句 培养“两种功夫”: 一个是本分,一个是本事 做人靠本分,做事靠本事,靠“两本”起家靠得住 第三句 乐于吃“两样东西”: 一个是吃亏,一个是吃苦 做人不怕吃亏, 做事不怕吃苦 吃亏是福,吃苦是福 第四句 具备“两种力量”: 一种是思想的力量,一种是利剑的力量 思想的力量往往战胜利剑的力量 这是拿破仑的名言 一个人的思想走多远,他就有可能走多远 第五句 追求“两个一致”: 一个是兴趣与事业一致,一个是爱情与婚姻一致 兴趣与事业一致, 就能使你的潜力最大限度地得以发挥 恩格斯说,婚姻要以爱情为基础 没有爱情的婚姻是不道德的婚姻 也不会是牢固的婚姻 第六句 插上“两个翅膀”: 一个叫理想,一个叫毅力 如果一个人有了这“两个翅膀”,他就能飞得高,飞得远 第七句 构建“两个支柱”: 一个是科学,一个是人文 第八句 配备两个“保健医生”: 一个叫运动,一个叫乐观 运动使你生理健康,乐观使你心理健康 日行万步路,夜读十页书。 第九句 记住“两个秘诀”: 健康的秘诀在早上,成功的秘诀在晚上 爱因斯坦说过:人的差异产生于业余时间 业余时间能成就一个人,也能毁灭一个人 第十句 追求“两个极致”: 一个是把自身的潜力发挥到极致 一个是把自己的寿命健康延长到极致 在一月份的一期Business Insider读到这篇文章,觉得说得满中肯的。 因而把它节译出来,自勉并跟大家分享一下。
相信每个父母都希望自己的孩子有一个美好的未来,大多数也明白养育子女需要有个长期的规划。 但是父母们往往忙于应付生活中的日常事务,而将规划搁置一边。 同时,父母们往往为了孩子的幸福而牺牲自己的利益。 可惜我们每一个都只能活一次,犯了错不容许从头来过。 因而,做父母的一定要避免下面的这个常犯的错误: 1. 购买时髦、奢侈的婴儿用品 名牌婴儿用品比如推车、小床等等动则标价几百甚至上千,但是短暂的一两年之后,这些东西就没用了。 相反,如果买二手的或者从亲朋好友处借用,你可以节省高达80%的费用。 2. 没有足够的人寿保险 根据纽约人寿的一项调查,尽管每个家庭应该拥有14倍于家庭收入的人寿保险,美国家庭平均只有父母的工资三倍的人寿保险,也就是说如果父母双方中有一位出事,保额仅够维持三年。第四年开始,家庭生活将难以为继。 不难想像当一个家庭没有足够的人寿保险,如果夫妇双方有一位去世,家庭收入的一半也随之而去,另一位必须加倍努力工作,必须承受双倍的压力,孩子的课外活动和大学计划恐怕都要随之改变。 购买足够的人寿保险是你对家人最具爱心的礼物,相反不买人寿保险则是给家人的巨大负担! 你需要多少人寿保险,可以有一些公式可以计算,但是最好是找专业人士咨询。 3. 延迟为孩子存大学学费 2013年毕业的学生中,10个中就有7个欠有超过$28,400的贷款。 学生贷款节节攀升,除了大学学费在过去10多年共增长100% 以外,家长没有尽早为孩子存学费也是原因之一。 4. 不帮孩子选择大学专业 10大就业和挣钱前景最差的大学本科专业: Communication Psychology Theater Arts Fashion Design Sociology Liberal Arts Microelectronic Engineering Fine Arts Criminal Justice Hospitality and Tourism 10大回报和就业前景最好的大学本科专业: No. 10: Civil Engineering No. 9: Logistics No. 8: Health Care Administration No. 7: Petroleum Engineering No. 6: Actuarial Science No. 5: Biomedical Engineering No. 4: Financial Planning No. 3: Geography No. 2: Marketing No. 1: Computer Science 5. 不过问、不帮助孩子申请大学助学金、奖学金 如果家长不管不问,孩子在填报FASA申请表时犯一个小错误,就有可能致使该得的助学金拿不到或少拿、迟拿。 6. 让孩子养成不切实际的期望 7. 疏于培育夫妻感情,忽略配偶的需求 8. 不教孩子财务知识 父母对孩子今后的理财行为和习惯有巨大的影响,而且他们对于金钱的观念在很小的时候就已经定型,所以父母应该在孩子还小的时候就要交给他们一些基本的财务知识,教会他们怎么合理花钱、储蓄及做预算等等。 9. 给孩子树立理财的坏典型 10. 没有足够的退休储蓄 Too Many Parents Make These Mistakes With Their Money Every loving parent has hopes and dreams for their children, whether it's about college, falling in love and starting a family, or finding their passion in life. But most of all, most parents want the same thing — for their children to grow up and live happy, productive lives. But having kids requires more than just dreaming about the future; it requires planning for it. And even when parents have the best intentions, it's easy to let proper planning slide when you're busy living for today. Meanwhile, there are times when parents focus so much on their children's happiness and success that they sacrifice their own well-being. Life doesn't always give us a do-over, and there are times when we have to sleep in the bed we've made. But it doesn't have to be that way, and your children's lives may be drastically improved if you are able to avoid the most common financial mistakes parents make. Here are 10 situations parents should avoid at all costs (and what you can do instead): 1. Splurging for fancy new baby stuff Walk into any big-box baby store and you'll discover football fields of strollers, baby carriers, and various baby gadgets and gizmos. But do you need all of it? Not a chance. All that baby gear doesn't come cheap. According to Investopedia, a new stroller costs an average of $400, while a new bouncy seat or swing can cost $200 or more. Add to that the average cost of $1,100 for baby furniture and you're out $1,700 before the baby even makes it home from the hospital. Fortunately, parents who would rather spend those funds elsewhere can save up to 80% buying used baby gear from Craigslist or borrowing from family or friends instead. You don't need the latest model or the priciest brand when it comes to most baby gear. Buy used and save your money for other necessities instead. 2. Not buying enough life insurance A recent study from New York Life Insurance revealed that the average American only has enough life insurance to cover about three years of his or her salary, even though the goal is to have 14 years of coverage for the breadwinner of the family. "My question is: What happens in the fourth year? If you pass away, your paycheck goes away and your family is still in need of income," said Chris Blunt, co-president of the Insurance and Agency Group, New York Life, in reaction to the study. It's not too hard to imagine what can happen if a parent dies with inadequate life insurance coverage. In many cases, the surviving parent will have to work harder and longer, and under considerably more stress than they would have otherwise. And without proper funds in the family's coffers, school activities and college planning could suffer, too. After all, in a one-parent household, there is simply that much less money to go around. If you want to get an idea of how much life insurance you need, try a life insurance calculator or contact a local broker for advice. Buying enough life insurance is a huge gift to your family, but not doing so can produce an equally huge burden. Flickr / Merrimack College Freshman year move-in day will be here before you know it. 3. Delaying saving for college Almost seven in 10 students from the Class of 2013 owed an average of $28,400 on their student loans last year, and that figure makes them the most debt-heavy class of college graduates ever. There are plenty of reasons why experts say the costs of college continue rising, but none of them changes the fact that parents who wait to save aren't doing themselves any favors. For example, tuition and fees for in-state students at four-year schools in Colorado cost just $4,696 per year during the 2004-05 school year, yet that figure climbed to $9,487 per year by 2014-15, according to College Board statistics. That's an increase of over 100% increase in 10 years. Simply put, college costs are rising, and parents who didn't start saving early enough will find themselves woefully unprepared. Here's a guide to help you start saving now for you child's education. 4. Not helping kids choose a major The choice to attend college shouldn't just be a personal decision; it's a financial decision, too. That's why parents should do as much as they can to educate their kids about the potential outcomes of any college major they're interested in. For example, we recently wrote about 10 college majors with a relatively unimpressive return on investment, as well as 10 college majors that get high marks. Meanwhile, any parent can sit with their child and surf BLS.gov for information on employment projections, annual mean wages for specific careers, and more. Parents who fail to at least try to help their kids make a responsible decision could be setting them up for more debt than they can handle, a lifetime of low earnings, and many unnecessary struggles. 5. Not assisting with the financial aid process Kids who want to go to college need our help navigating the complex world of financial aid and college admissions if we want them to succeed. Even a simple mistake on a FAFSA form can delay financial aid processing and make it hard to plan for the future. Meanwhile, failing to seek out available scholarships and grants (and apply for them) could mean missing out on tens of thousands of dollars in available aid. Parents who check out of the process and don't help their kids set them up for delays in student aid, higher overall costs, and more debt. If you want to help your kids get through school with as little financial cost as possible, sit down with them and explore the ins and outs of college planning together. Because when it comes to exploring financial aid options, a little bit of effort can go a long way. (Related: College Financial Guide: Filling Out the FAFSA.) Flickr / Jim Bauer What will they want at 16, if they have an iPad at 6? 6. Encouraging unrealistic expectations We all know children who have a laptop and iPhone by the time they're 12, but is that always a good idea? Probably not. The MTV show "Sweet Sixteen" demonstrated what happens when childhood expectations get out of control. I've often wanted to ask those parents what on Earth they were thinking. Unless you plan on having $20,000 birthday parties for each subsequent kid in perpetuity, you have to draw the line somewhere, right? Although some experts argue that there is no such thing as a spoiled child, it's hard to imagine that having everything at a young age will make adulthood any easier. Simply put, teaching kids that instant gratification is the norm can set them up for a lifetime of disappointment and expectations that are largely unrealistic. Unfortunately, this is yet another lesson that many parents learn too late. 7. Not nurturing your marriage According to the Census Bureau's American Community Survey, the divorce rate for parents over 50 has been growing steadily for the last half-century and has even doubled since 1990. Many experts place the blame for the phenomenon on the fact that so many parents put the kids first while neglecting their spouse or significant other. "Parenting involves lots of compromise and sacrifice," says Dr. Gregory Ramey, vice president for outpatient services at a hospital in the Dayton, Ohio, area and author of FamilyWise, a weekly parenting column in the Dayton Daily News. "Always putting your children first is bad for them, bad for you, and bad for your relationship with your spouse." And that growing divorce rate? Aside from the fact that marital problems can make everyone in the family miserable, divorce has its own financial implications. One in five women falls into poverty as a result of divorce, according to a study by noted marriage researchers Drs. Linda J. Waite and Maggie Gallagher. Meanwhile, individuals would need "more than a 30% increase in income, on average, to maintain the same standard of living they had prior to their divorce." 8. Not teaching kids about money Kids who never learn about money may be destined for failure in the real world. Why? Because people who aren't taught basic financial literacy may have trouble with tasks such as balancing a checkbook, writing a check, or budgeting. Add in the fact that many kids never learn how to save money and you've got a recipe for disaster. Financial planner and author Shannon Ryan of TheHeavyPurse.com recommends that all parents teach their kids basic financial literacy while they're young, in addition to helping them learn how to save, share, and spend a percentage of their earnings. "One of my biggest a-ha's as a Certified Financial Planner has been how much our parents influence our relationship with money and how our money habits and beliefs form in our childhood," says Ryan. "We often think it happens much later, when our kids are in their teens or are young adults, but by that time, their money habits and beliefs have deep roots." The lesson: Start early and teach often. Our children are not only listening, they're also watching. 9. Setting a bad financial example If you don't have a grasp on financial concepts yourself, it is far harder to impart those lessons to children. If you're a financial train wreck, or if you constantly set a bad example, you're not only harming yourself, but you're also teaching your kids how to do the same. And doing so comes at a cost. Living beyond your means, not saving adequately for the future, and piling on debt can leave you unable to help your kids with college, weddings, or any other endeavors they may want to take on as adults. Even worse, your kids might end up having to take care of you. Flickr / Marcel OosterwijkParents shouldn't forget to save for themselves. 10. Not saving adequately for retirement According to the fifth annual Wells Fargo middle-class retirement study, one-third of middle-class Americans do not contribute anything to a 401(k) retirement account or comparable investment vehicle. Meanwhile, 31% claimed they didn't think they would have enough money to survive in retirement. Even scarier may be the fact that 55% of respondents say they plan to save later for retirement in order to make up for not saving enough now. But what happens when those savings never materialize? Unfortunately, we all know exactly what happens. Those who are supposed to retire on time end up working longer and sacrificing just to keep the lights on and food on the table. And those unable to work often fare worse, sometimes scraping by on Social Security alone. The lesson: Never wait to start saving for retirement. The perfect time doesn't exist. Creating happy families … one decision at a timeKids don't come with a handbook. For that reason alone, it's crucial we all decide on the values and financial lessons we hope to impart to our children — and take the steps to do so. Life isn't always easy, but it becomes infinitely harder for everyone when we fly through life without a plan — or worse, a bad one. If you want to help your family get ahead, start planning now and try to think far past today and well into next year, the next five years, and even the next decade. Ask yourself what you can do now to improve your family's life down the road — then do it. Your future self, and your children, will thank you. Read more: http://www.thesimpledollar.com/10-financial-mistakes-too-many-parents-make/#ixzz3SwjbovZW 向国外汇款五种渠道比长短
http://www.backchina.com/forum.php?mod=viewthread&tid=1150706 (出处: 倍可亲) 来源: clear晰 向国外汇款最好选国内大银行 据银行有关人士介绍,向国外汇款最好是选择国内的大银行,因为,大银行在国外的代理机构较多,例如中国银行在国外很多大城市,如纽约、伦敦、法兰克福、东 京等都设有网点。如果汇款人在中行用票汇的方式办理汇款,取款人可以直接到中行的国外营业点办理解付手续。如果所在地没有汇出行的营业点,则要到汇出行指 定的托付行办理,相对来讲,在托付行办理没有在直接营业点办理快捷方便。另外大银行的网络铺设要广,相对小银行,中间周转的环节要少一些,汇款的安全性更 高。 电汇方便快捷 据中国银行深圳分行个人金融部黄女士介绍,向国外汇出汇款,电汇是一种比较常用的方法,现在很多学校要求学生直接把学费电汇到指定的账户上,电汇一般两到三个工作日到账,分为外汇汇款和外钞汇款。 如果采取外汇汇款,深圳中行按汇款金额收取千分之一的手续费和人民币150元的电报费(港澳地区为人民币80元)。 如果是外钞汇款的话,除千分之一的手续费和电报费以外,还要收取一定的“钞转汇”的费用,这笔费用根据当天“钞卖汇买”的差价来收取。 据介绍,钞转汇的费用的产生是因为就个人储蓄来说,外汇可以直接转成外钞,但是外钞不能随意转成外汇,当汇款人采取“汇出”现钞时,由于现钞有实物的形式,银行必须将其出运至国外,运输费用将由客户承担,表现为“钞卖汇买”(客户卖出现钞、买入现汇)。 “钞转汇”的费用和手续费可按当日汇价折算成人民币计收,折算后手续费最低为人民币50元,最高为人民币260元。 票汇相对便宜 据中国银行深圳分行有关人士介绍,票汇是银行给汇款人开出汇票,然后本人携带汇票出国,或者采取邮寄的方式把汇票寄往国外。票汇不收电报费,其他收费项目和标准与电汇相同。 虽然票汇的费用相对便宜一些,但是它没有电汇的速度快,而且票汇需要到开票行的国外网点或开票行的指定托收行办理解付手续。 银行人士建议大额汇款最好采取电汇的方式,因为汇票一旦遗失,挂失等手续相对麻烦一些,而且汇票有一年的有效期,过了有效期就会退回到原来的开票行。 信用卡花销尽在掌握 在孩子出国之前,您可以到本地银行办理一张国际信用卡,并选用主卡和附卡的形式,信用卡的主卡留在您这儿,附卡给孩子带走。在境外,孩子可以用这张附卡来 进行日常的消费,这一般不收取任何额外手续费用的(银行会按照国际信用卡组织公布的外汇买卖牌价,自动转换成您信用卡的币种进行结算)。有的学校甚至可以 用信用卡直接刷卡来缴学费。孩子消费的账单银行会每月按时给您寄回,这样您在家就可以明晓孩子在国外的消费,信用卡就是您掌握孩子国外花销的半个“管家” 了。另外,用信用卡消费可以享受到20~50天的免息付款期,方便您和孩子的资金周转。不过需要提醒一下的是,用国际信用卡在国外取现金就不划算了,如中 行的长城国际卡在国外取现,会按取款金额的百分之三收取手续费。 西联汇款、速汇金即时到账 目前专业汇款公司纷纷和国内银行合作,推出了一系列快捷的跨国汇款服务,如与农行、邮局合作的西联汇款、与工行合作的速汇金汇款等。这种汇款方式可以即时 到账,免收钞转汇费用、中间银行手续费和电报费,只按照相应的汇款金额所属等级一次性收取手续费。如农行西联汇款1000到2000美元收取25美元手续 费,2000到5000美元收取30美元手续费。一般而言,汇款的数额大,费用相对就低;而汇款数额小,相对费用就高。 旅行支票灵活方便 旅行支票使用起来灵活方便,兼有现金和汇票的特点,有固定的面值,并有多种面额可以选择,没有确定的使用地点和使用期限,在境外既可直接缴纳学费又可用于日常消费。办理国际旅行支票手续费相对较高,如中行深圳分行按购买旅行支票的面值收取千分之五的手续费。 相关链接 出国汇款政策指南 根据我国外汇管理局有关规定,因出境旅游、探亲、商务考察、培训、外派劳务等事由,居民需购汇时,出境时间在半年以内的每人每次可向银行购汇等值3000美元,半年以上的每人每次可向银行购汇等值5000美元。 出国留学的人员,不论是攻读大学,还是中学、小学,都可凭境外学校录取通知书等相关证件到当地的外汇管理局申请学费全额供汇;生活费供汇一般每人每年等值 2万美元。2万美元以下的,一般需持境外学校录取通知书、护照签证、身份证、生活费费用证明等相关证件,即可到外汇指定银行办理购汇;对于购汇金额在等值 2万美元以上的,须持录取通知书、生活费费用证明、护照签证及身份证或户口簿到当地外汇管理局进行核准。 对于前往德国、比利时等需要汇入外汇保证金才签发留学签证的国家的自费留学人员,允许其在购买外汇保证金的同时,另外再购买等值3000美元作为出国途中的零用费。 不同年龄如何理财
http://www.backchina.com/forum.php?mod=viewthread&tid=1158720 (出处: 倍可亲) 有位长辈曾对我说过,人生到哪个阶段就要做哪个阶段的事。我觉得很有道理,投资理财也是这样,青年、中年、老年理财就有很多不一样的地方。 青年理财 对于大学刚毕业的年轻人,收入和积蓄都不多,此时即使获得高额收益,也赚不了多少钱。此时不如把提升自己价值当作理财的第一目标,从长期看,投资于自己是最好的理财方法。此时财富投资是次要的,如果有20~30万元的本金,买房子不够,炒股票也不能保证赚多少钱,还不如去留学或读个MBA。年轻时应该多走些地方,多结交志同道合的朋友,多请教能帮助自己的贵人,争取份好工作并有所发展,早日走上管理岗位,寻求更大人生舞台,这是最大的理财。远远好过闷在电脑前学行情,或钻研一些理财小技巧。我不建议这个阶段的年轻人过早买房,给自己套上过于沉重的财务负担,可能会极大影响你的事业发展。 而对事业开始有起色,组建家庭的30岁以上的青年,必须开始投资了。此时收入开始增加,也面临买房养孩子等现实问题,这是人生的第一个开支高峰。只要工作有保障,此时的投资可以做得相对激进些。这时的投资,即使亏完了,也有机会挣回来。但此时投资经验较少,自信心爆棚,容易冲动投资,所以在进行任何决策前需仔细考虑。 另外,组建家庭意味着对他人的更多责任,以前从不买保险的人,此时需要考虑保险了。这个阶段买保险,是成本相对较低的。 中年理财 这是人生最辉煌的时期,事业处于一生的顶峰,收入也最多,同时中年的后期也会迎来人生的第二个开支高峰,子女高等教育和成家等问题迎面而来。中年人理财的最大特点是要有双重目的:一是增值,二是为自己养老做准备。 对增值部分的投资,中年人仍可以选择些股票基金、结构型理财产品等激进品种。同时,由于知识和人脉的积累,有兴趣和条件的人可以尝试些另类投资,比如收藏品、PE等。这些另类投资需要的期限较长,有的需要等5~10年,但收益往往不错。 同时因为需要面对家庭责任和养老问题,所以中年人已经不能把全部身家都压在股票类高风险资产上了。中年人遇到的家庭问题最多,上有老,下有小,自己也将进入老年。此时除了买保险之外,每年需要留部分资产,放在平稳安全的品种上,以备家庭大额开支,比如债券投资、房产投资、基金定投和黄金。 所以中年投资的最大特点是要“两手抓,两手都要硬”,一部分激进,一部分保守。两者缺一不可,偏重前者容易对老年生活造成影响,偏重后者会失去资产增值的机会。 老年理财 老人的理财情况完全不同。老年人尤其需要控制风险,应该投资于稳健保守的品种,如债券,或收益相对固定的理财产品。对经济能力宽裕的人,买房获取稳定租金也是个可取的办法。老年人要降低投资证券市场的资产比率,因为一旦遇到下跌,老年人可能没那么多时间能等到市场回升。 老年人理财要注意三个问题: 一是少炒股票。老人心事重,拿多年积蓄的养老金炒股,碰到一个跌停板,就会是负担,而且长时间盯盘也容易影响健康。很多老人离不开股市,原因之一是把股市当作社交和消除寂寞的场所,如果这样的话也可以,但适当投入参与即可,不能把大部分家当都放进股市。建议75岁以上的老人完全不炒股,65岁以上老人减少炒股。 二是避免上当。目前的很多老年人,年轻时没机会接触学习经济金融知识,知识和信息都处于劣势,在一些不良机构的欺骗误导下,容易受骗上当。老年人总是更容易相信别人,很多金融产品的说明书越来越细密,老人往往没时间深入研究,理财师怎么推荐就怎么相信。所以,老人投资需要多花些时间挑选产品和考察理财师,更要记得的是:天上不会掉馅饼! 三是懂得花钱。有个笑话,说一个美国老太临终前说:我终于把银行的房贷全还清了,而一个中国老太临终前说:我终于存了足够的钱,一次性买得起房子了。国外甚至有老年人算好时日,把房子抵押给银行,用所得贷款消费养老,过着很舒适的生活,等离开世界时把房子留给银行,两不相欠。中国的情况比较特殊,社保体系、东方式的家庭责任让中国老人很辛苦,不敢消费。其实中国老人也应该想的开,花点钱,颐养天年。 转自华人生活网 2013-11-25 在复杂的商业社会,你想创业,不懂经济、不懂商业、不懂人情世故、不懂法律边沿,你只有勇气、只有梦想、只有天真,那么也就只有一场空。这20部电影都是商学院学生在学习商科时被要求必须看的影片,其中包括哈佛商学院一直首推的《华尔街》,还有沃顿商学院排第一位的《颠倒乾坤》,斯坦福要求商科学生必看的《锅炉房》。看完之后,你会对商业运行的本质和规则有更深入的了解,对你的职场生涯亦会有不小的帮助。 1.《华尔街》(Wall Street)(1987) 内部交易是违法的,不违法怎么能够发财,关键看如何违法的同时可以掩盖。不看这个影片怎么能够随便进入股市? 2.《拜金一族》(Glengarry Glenn Ross)(1992) 当房地产进入萧条的时候,美国房屋中介的销售顾问都在忙什么?看他们如何利用数据库,如何门到门地将房地产销售出去,如何在萧条期包装房地产,如何瞄准新婚家庭的住房需求。 3.《颠倒乾坤》(Trading Places)(1983) 经济是交易行为的代名词。只要有交易,就需要学会评估交易是否合算,就需要透视交易对方内心的秘密。交易中学到的核心法则,在世界上任何国家只要有交易的地方都适用。 4.《锅炉房》(Boiler Room)(2000) 难以想象的是违法交易几乎与证券市场形影不离。一个19岁的年轻人如此近距离地目睹财富的操纵过程,让谁富有,那不过是一个随机的选择。 5.《硅谷传奇》(Pirates of Silicon Valley)(1999) 比尔•盖茨与斯蒂夫•乔布斯几乎在所有方面的看法、观点都是对立的,他们只有在一个事情上是共同的,那就是尽一切可能封杀这个影片。硅谷的高科技公司是如何孵化的?不到25岁的年轻人利用了什么样的市场规则,又是如何让市场规则、让客户、让竞争对手形成一个共同体的?层出不穷的阴谋笼罩在硅谷的上空。 6.《可口可乐小子》(The Coca—Cola Kid)(1985) 这是一个男孩用可乐创造一项事业的故事。作为一个碳酸饮料的营销从业员,他不得不回答一个问题,在边远的澳大利亚小镇,为什么没有一瓶可口可乐?营销是生意不可或缺的部分,尤其是在创业中不可缺少。 7.《发达之路》(The Secret of My Success)(1987) 主要讲述了美国堪萨斯的男孩在纽约飘荡的历程。如果纽约可以代表近100年人类商业活动的中心,那么,任何21世纪的年轻人,都不得不面对大城市的浮华、喧嚣和躁动。 8.《优势合作》(In Good Company)(2004) 大公司都是通过收购长大的,你会收购吗?知道收购后销售主管是怎么想的吗?知道销售人员背后议论什么吗?联想收购IBM失败的核心因素就是根本没有看懂这个影片。当公司与公司之间发生买卖的时候,作为公司一员的你,位置在哪里? 9.《巴塞罗那》(Barcelona)(1994) 美国人的销售方式真的可以通行全球吗?一个美国销售员在西班牙的销售经历让我们学到销售的价值观,销售对客户文化的处理方式,销售对客户关系的把握。 10.《甜心先生》(Jerry Maguire)(1996) 做生意要拿出诚意来。show me the money,让我看到钱才是真的,任何生意都如此。生意中没有牢靠的友谊,这是你在创业前必须要牢记的教训。 11.《上班一条虫》(Office Space)(1999) 办公室政治课实战教材。在市场经济环境中当公司遇到危机时,裁员的本质动机,员工对公司的作用的核心意义都是必须要学习的商业社会的基本规则。 12.《解构企业》(The Corporation)(2003) 18世纪美国法律正式通过了一个企业可以是一个个人的组织行为后,仅仅两个多世纪,美国的这个公司法居然影响了全球,你可以在中国的公司法中也看到类似的描述。这个冠之以法人的称号横行全球,世界每一个角度都受到影响。个人的贪婪、个人的欲望没有止境地膨胀,本片从最深刻的本质揭示了资本主义商业规则,并无情地揭示了其存在的弊病。 13.《惊爆内幕》(The Insider)(1999) 商业社会的本质是货币自由交换,只要你情我愿,似乎交换什么都可以。交易中的商业价值,交易中的定价原理,商业信誉在交易中的作用都是这个影片中活生生地展示出来的,商科学生必须要理解金钱统治人类社会的必然结果,以及这种结果具备的不可逆的特性。 14.《影子大亨》(The Hudsucker Proxy)(1994) 一部票房不怎么样、但懂商业的人却说好的影片。一个公司的老板自杀了,但其公司还蒸蒸日上,董事会的实权人物开始行动,行动的目的当然是私欲横流。公司治理、企业董事会操作实战等都是这部影片中不可多得的实战教案。 15.《反垄断》(Antitrust)(2001) 一个斯坦福的电脑天才毕业后被科技大亨录用后负责发展全球通信系统,之后他发现原来自己是被用作侦察商业对手以达到垄断市场的目的。此片向微软的垄断幽了一默,讲述了一个有鲜明时代和全球意义的反对金钱和高科技垄断的故事。 16.《魔鬼营业员》(Rogue Trader)(1998) 1995年,巴林银行,这家全球最古老的银行之一破产了,曾经是英国贵族最为信赖的金融机构,拥有200多年优异的经营历史,却没能逃过破产的结局。令人震惊的是,这样一个惨痛的结局,却出自于一个普通的证券交易员尼克•李森之手。这部出自真实案例的电影是大家学习银行业务,尤其是投资业务最好的教案。 17.《抢钱世界》(Other People's Money)(1991) 这也是一部基于美国真实故事改编的影片,从中可以了解商业法、企业兼并、商业诉讼规范、商业流程、兼并重组流程等。美国商业自由市场中到处充满了利己行为与利他行为的冲突和矛盾,也恰好是从这些冲突和矛盾中可以学到不同的动机,以及各种让人眼花缭乱的手段。 18.《败露》(Disclosure)(1994) 一位踌躇满志的公司高管在一天中,不仅失去了原应属于自己的晋升机会,而且迎来了自己10年前的同居女友担任顶头上司。已有妻儿的他拒绝了女上司与他重温旧梦的要求,于是,女上司耍出种种手腕在公司中排挤他,甚至诬称他对自己性骚扰。忍无可忍的他诉诸法律,在一位精明女律师的帮助下,与公司及那位霸道的女上司展开了较量……片中体现的办公室政治、公司群体人际关系行为准则等都是难得的职场教材。 19.《男人百分百》(What Women Want)(2000) 一个小小的意外,让主角具备了能够阅读女性头脑的能力,这是一部用巧妙的方式揭示女性所思所想的影片。商业心理学、女性行为学、广告学等都是这部影片中可学习的亮点。 20.《门口的野蛮人》(Barbarians At The Gate)(1993) 1988年,KKR公司收购雷诺-纳贝斯克公司是华尔街震惊全球的重大金融事件。专业人士事后分析,这桩交易是在合法基础上的骗局。因为KKR公司用的杠杆收购手法不仅不需要现金,也不需要看见现金,甚至也没有人知道钱从哪里来,整个过程根本就是个圈套。而KKR那些高层,以及交易过程中的那些华尔街人士,由于表现出了前所未有的贪婪和狡猾的技巧,也被冠以“野蛮人”的称号。 |
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